Designer and illustrator crafting visual & digital experiences.
For over 15 years I’ve been working across branding, graphic design and low-code projects. In the last 6 years I’ve focused on product design for fintechs and tech companies, designing flows, mapping journeys and building systems that connect people and brands.
Design framework
1.
Discover
Exploration begins with understanding the why: user pain, business goals, and system constraints.
1.
Discover
Exploration begins with understanding the why: user pain, business goals, and system constraints.
1.
Discover
Exploration begins with understanding the why: user pain, business goals, and system constraints.
2.
Define
Define solution hypotheses, align on success metrics, and create a shared mental model for the team.
2.
Define
Define solution hypotheses, align on success metrics, and create a shared mental model for the team.
2.
Define
Define solution hypotheses, align on success metrics, and create a shared mental model for the team.
3.
Design
Design decisions are guided by principles, accessibility, and design systems. Each component and interaction connects to broader user journeys and business goals.
3.
Design
Design decisions are guided by principles, accessibility, and design systems. Each component and interaction connects to broader user journeys and business goals.
3.
Design
Design decisions are guided by principles, accessibility, and design systems. Each component and interaction connects to broader user journeys and business goals.
4.
Deliver & Iterate
Collaborates with engineering and product to deliver scalable solutions. Measures outcomes through data and feedback, feeding learnings back into the system.
4.
Deliver & Iterate
Collaborates with engineering and product to deliver scalable solutions. Measures outcomes through data and feedback, feeding learnings back into the system.
4.
Deliver & Iterate
Collaborates with engineering and product to deliver scalable solutions. Measures outcomes through data and feedback, feeding learnings back into the system.
My stack
What I use to bring ideas to life – from sketches to final pixels.
Experience
15+
Years of Experience
15+
Years of Experience
15+
Years of Experience
Recommendations
"I loved Giselle’s work! She was attentive, delivered quickly, presented creative options, and made all the requested adjustments. The result was beautiful and exactly what I needed."
Luana S.
Product Manager
"I loved her work and the result of my project. Giselle was very attentive throughout the entire process, open to adjustments and suggestions, delivering creative, high-quality, and personalized work. I highly recommend her!"
Emeline A.
Nutritionist
“Giselle is an admirable professional — always open and eager to learn. We’ve worked together on several projects, the most recent being Entre Contas, where our products complemented each other. In that project, attention to detail and collaboration were essential to deliver a unified experience across functionalities. Working with Giselle was a pleasant, fluid, and light experience. Her organization and attention to detail are qualities that keep driving her continuous growth as a Product Designer.”
Giany B.
Product Designer
"I can say she's the diamond in the Conta Tribo: always eager to learn, adapt, engage, test, and do her best. She has an incredible ability to do everything perfectly, down to the last detail. Definitely a very promising person for us at XP."
Nathalia R.
UX Strategist
“Giselle consistently delivers high-quality work. Very few people maintain such a high standard of craft, method, and process, regardless of the project’s size or complexity.”
Design lead
Feedbacks 360°
“Giselle is an excellent professional, open to listening and collaboration, with an exceptional ability to organize and document projects at a very high standard.”
Product Manager
Feedbacks 360°
“Everyone already knows you’re brilliant at UX and documentation... now I’d love to see more of your UI side. You’re already doing great, and I know you have the potential to navigate both worlds beautifully.”
Specialist
Design System & Ops
"Gi is amazing! an excellent designer and such a joy to work with! She’s been evolving brilliantly: dedicated, curious, and incredibly organized, with flawless documentation and great relationships with her peers."
Software Engineer Colleague
Feedbacks 360°
“Giselle has been constantly standing out for her evolution as a designer. Her noticeable improvements reflect a deep understanding of the product, strong skills in crafting interfaces and designing user flows. She’s also kind, proactive, and always helpful, an admirable teammate.”
Product Designer Colleague
Feedbacks 360°
“She collaborates seamlessly with other teams, always engaging with a positive attitude and a forward-looking mindset.”
Product Manager
Feedbacks 360°
“Giselle is highly organized and analytical. She should keep exploring her creativity, bringing unique ideas and concepts to our product.”
Product Lead
Feedbacks 360°
“Always attentive and collaborative, contributing to new components and continuous improvements within the Soma Design System. Proactive in identifying pain points and proposing meaningful enhancements.”
Specialist
Soma Design System
“Giselle has a gift for making digital interactions feel personal. Every time we talk, it feels as if we’re working side by side at the Torre Sul on Av. Chedid Jafet, 75.”
Product Designer Colleague
Feedbacks 360°
“Gi has an outstanding ability to design and map user journeys with great mastery. She quickly developed a deep understanding of the entire FX flow, and the results of her dedicated work are already visible in a short period of time.”
Juliano T.
Engineering Manager
“She has a rare ability to understand user needs, with handoffs that are clear, concise, and easy to follow. She’s also highly proactive, constantly seeking ways to improve the user experience, grounding her work in benchmarks and a deep understanding of the complex business context behind FX.”
Feedbacks 360°
“What can I say about Gi? She’s an extremely skilled professional, always striving to deliver the best possible experience for our clients. I’m proud to work alongside her — she truly makes a difference in our mission to build the best FX experience in the market.”
Software Engineer
Feedbacks 360°
“I really admire Gi’s work, her Figma prototypes are impeccable, everything is organized and deeply focused on the user perspective. She has a great sense of reference and taste. Keep it up, Gi, you’re an incredible professional!”
Software Engineer
Feedbacks 360°
“Giselle has been consistently standing out in her growth as a designer. Her remarkable improvements are reflected in her deep understanding of the product, strong skills in creating interfaces and designing user flows. She is also kind, proactive, and supportive, making her an admirable teammate.”
Design Peer
Feedbacks 360°
“Keep being the kind of person who makes data-driven decisions, always willing to share knowledge and offer suggestions to help the product grow. Maintain your proactive and collaborative attitude, it continuously elevates the product.”
Tech Lead
Feedbacks 360°
"I loved Giselle’s work! She was attentive, delivered quickly, presented creative options, and made all the requested adjustments. The result was beautiful and exactly what I needed."
Luana S.
Product Manager
"I loved her work and the result of my project. Giselle was very attentive throughout the entire process, open to adjustments and suggestions, delivering creative, high-quality, and personalized work. I highly recommend her!"
Emeline A.
Nutritionist
“Giselle is an admirable professional — always open and eager to learn. We’ve worked together on several projects, the most recent being Entre Contas, where our products complemented each other. In that project, attention to detail and collaboration were essential to deliver a unified experience across functionalities. Working with Giselle was a pleasant, fluid, and light experience. Her organization and attention to detail are qualities that keep driving her continuous growth as a Product Designer.”
Giany B.
Product Designer
"I can say she's the diamond in the Conta Tribo: always eager to learn, adapt, engage, test, and do her best. She has an incredible ability to do everything perfectly, down to the last detail. Definitely a very promising person for us at XP."
Nathalia R.
UX Strategist
“Giselle consistently delivers high-quality work. Very few people maintain such a high standard of craft, method, and process, regardless of the project’s size or complexity.”
Design lead
Feedbacks 360°
“Giselle is an excellent professional, open to listening and collaboration, with an exceptional ability to organize and document projects at a very high standard.”
Product Manager
Feedbacks 360°
“Everyone already knows you’re brilliant at UX and documentation... now I’d love to see more of your UI side. You’re already doing great, and I know you have the potential to navigate both worlds beautifully.”
Specialist
Design System & Ops
"Gi is amazing! an excellent designer and such a joy to work with! She’s been evolving brilliantly: dedicated, curious, and incredibly organized, with flawless documentation and great relationships with her peers."
Software Engineer Colleague
Feedbacks 360°
“Giselle has been constantly standing out for her evolution as a designer. Her noticeable improvements reflect a deep understanding of the product, strong skills in crafting interfaces and designing user flows. She’s also kind, proactive, and always helpful, an admirable teammate.”
Product Designer Colleague
Feedbacks 360°
“She collaborates seamlessly with other teams, always engaging with a positive attitude and a forward-looking mindset.”
Product Manager
Feedbacks 360°
“Giselle is highly organized and analytical. She should keep exploring her creativity, bringing unique ideas and concepts to our product.”
Product Lead
Feedbacks 360°
“Always attentive and collaborative, contributing to new components and continuous improvements within the Soma Design System. Proactive in identifying pain points and proposing meaningful enhancements.”
Specialist
Soma Design System
“Giselle has a gift for making digital interactions feel personal. Every time we talk, it feels as if we’re working side by side at the Torre Sul on Av. Chedid Jafet, 75.”
Product Designer Colleague
Feedbacks 360°
“Gi has an outstanding ability to design and map user journeys with great mastery. She quickly developed a deep understanding of the entire FX flow, and the results of her dedicated work are already visible in a short period of time.”
Juliano T.
Engineering Manager
“She has a rare ability to understand user needs, with handoffs that are clear, concise, and easy to follow. She’s also highly proactive, constantly seeking ways to improve the user experience, grounding her work in benchmarks and a deep understanding of the complex business context behind FX.”
Feedbacks 360°
“What can I say about Gi? She’s an extremely skilled professional, always striving to deliver the best possible experience for our clients. I’m proud to work alongside her — she truly makes a difference in our mission to build the best FX experience in the market.”
Software Engineer
Feedbacks 360°
“I really admire Gi’s work, her Figma prototypes are impeccable, everything is organized and deeply focused on the user perspective. She has a great sense of reference and taste. Keep it up, Gi, you’re an incredible professional!”
Software Engineer
Feedbacks 360°
“Giselle has been consistently standing out in her growth as a designer. Her remarkable improvements are reflected in her deep understanding of the product, strong skills in creating interfaces and designing user flows. She is also kind, proactive, and supportive, making her an admirable teammate.”
Design Peer
Feedbacks 360°
“Keep being the kind of person who makes data-driven decisions, always willing to share knowledge and offer suggestions to help the product grow. Maintain your proactive and collaborative attitude, it continuously elevates the product.”
Tech Lead
Feedbacks 360°
"I loved Giselle’s work! She was attentive, delivered quickly, presented creative options, and made all the requested adjustments. The result was beautiful and exactly what I needed."
Luana S.
Product Manager
"I loved her work and the result of my project. Giselle was very attentive throughout the entire process, open to adjustments and suggestions, delivering creative, high-quality, and personalized work. I highly recommend her!"
Emeline A.
Nutritionist
“Giselle is an admirable professional — always open and eager to learn. We’ve worked together on several projects, the most recent being Entre Contas, where our products complemented each other. In that project, attention to detail and collaboration were essential to deliver a unified experience across functionalities. Working with Giselle was a pleasant, fluid, and light experience. Her organization and attention to detail are qualities that keep driving her continuous growth as a Product Designer.”
Giany B.
Product Designer
"I can say she's the diamond in the Conta Tribo: always eager to learn, adapt, engage, test, and do her best. She has an incredible ability to do everything perfectly, down to the last detail. Definitely a very promising person for us at XP."
Nathalia R.
UX Strategist
“Giselle consistently delivers high-quality work. Very few people maintain such a high standard of craft, method, and process, regardless of the project’s size or complexity.”
Design lead
Feedbacks 360°
“Giselle is an excellent professional, open to listening and collaboration, with an exceptional ability to organize and document projects at a very high standard.”
Product Manager
Feedbacks 360°
“Everyone already knows you’re brilliant at UX and documentation... now I’d love to see more of your UI side. You’re already doing great, and I know you have the potential to navigate both worlds beautifully.”
Specialist
Design System & Ops
"Gi is amazing! an excellent designer and such a joy to work with! She’s been evolving brilliantly: dedicated, curious, and incredibly organized, with flawless documentation and great relationships with her peers."
Software Engineer Colleague
Feedbacks 360°
“Giselle has been constantly standing out for her evolution as a designer. Her noticeable improvements reflect a deep understanding of the product, strong skills in crafting interfaces and designing user flows. She’s also kind, proactive, and always helpful, an admirable teammate.”
Product Designer Colleague
Feedbacks 360°
“She collaborates seamlessly with other teams, always engaging with a positive attitude and a forward-looking mindset.”
Product Manager
Feedbacks 360°
“Giselle is highly organized and analytical. She should keep exploring her creativity, bringing unique ideas and concepts to our product.”
Product Lead
Feedbacks 360°
“Always attentive and collaborative, contributing to new components and continuous improvements within the Soma Design System. Proactive in identifying pain points and proposing meaningful enhancements.”
Specialist
Soma Design System
“Giselle has a gift for making digital interactions feel personal. Every time we talk, it feels as if we’re working side by side at the Torre Sul on Av. Chedid Jafet, 75.”
Product Designer Colleague
Feedbacks 360°
“Gi has an outstanding ability to design and map user journeys with great mastery. She quickly developed a deep understanding of the entire FX flow, and the results of her dedicated work are already visible in a short period of time.”
Juliano T.
Engineering Manager
“She has a rare ability to understand user needs, with handoffs that are clear, concise, and easy to follow. She’s also highly proactive, constantly seeking ways to improve the user experience, grounding her work in benchmarks and a deep understanding of the complex business context behind FX.”
Feedbacks 360°
“What can I say about Gi? She’s an extremely skilled professional, always striving to deliver the best possible experience for our clients. I’m proud to work alongside her — she truly makes a difference in our mission to build the best FX experience in the market.”
Software Engineer
Feedbacks 360°
“I really admire Gi’s work, her Figma prototypes are impeccable, everything is organized and deeply focused on the user perspective. She has a great sense of reference and taste. Keep it up, Gi, you’re an incredible professional!”
Software Engineer
Feedbacks 360°
“Giselle has been consistently standing out in her growth as a designer. Her remarkable improvements are reflected in her deep understanding of the product, strong skills in creating interfaces and designing user flows. She is also kind, proactive, and supportive, making her an admirable teammate.”
Design Peer
Feedbacks 360°
“Keep being the kind of person who makes data-driven decisions, always willing to share knowledge and offer suggestions to help the product grow. Maintain your proactive and collaborative attitude, it continuously elevates the product.”
Tech Lead
Feedbacks 360°
